Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of developing, customizing or retooling a website so that it achieves a sustained high ranking on Search Engine Results Pages (SERP) for important keywords or key phrases. Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results. Search Engine Submission, Link Popularity Building , Keyword Research Analysis, Search Engine Crawler Friendliness Analysis, Title & Meta Tags Optimization, Anchor Text Optimization and Search Engine Copywriting are just some of the methods utilized to improve a website's search engine placement. These Search Engine Optimization (SEO) methods leverage knowledge gained from a scientific understanding of the inner workings of search engines and a thorough analysis of trends in the constantly evolving field of Search Engine Optimization (SEO).
Benefits of Search Engine Optimization (SEO)
Search engines generate nearly 90% of Internet traffic and are responsible for 55% of e-commerce transactions. Search Engine Promotion has shown to deliver the highest result, compared to any other type of marketing, both online and offline. Search engines bring motivated buyers to you and hence contribute to increased sales conversions. Search Engine Optimization (SEO) offers an affordable entry point for marketing your website and an effective way to promote your business online. Search Engine Optimization (SEO) makes for a long-term solution, is your access to sustained free traffic and a source of building brand name and company reputation.
When a company (or advertiser) pays (a search engine or affiliate site) for each click-through is known as PPC (Pay per Click). Pay per click advertising provides web site owners the opportunity to buy their way to better positions on search results pages with their request or high search keywords phrase.